Elevated Silk Flower Brooches in Tencel with Tonal Embroidery
Elevated Silk Flower Brooches in Tencel with Tonal Embroidery
A Wholesale Distributor approached us to develop a elevated silk flower brooches around a single idea: tonal embroidery, executed in tencel. The capsule was destined for Thailand and needed elevated finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Unit costs were too high for a boutique price point
- The previous factory could not hold consistency across sizes

What we specified
| Product | Elevated Silk Flower Brooches |
|---|---|
| Client type | A Wholesale Distributor |
| Market | Thailand |
| Order volume | 1,500 pieces across 5 colourways |
| Base material | Tencel |
| Signature detail | Tonal Embroidery |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The silk flower brooches was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Wholesale Distributor launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



