Romantic Summer Maxi Dress in Metallic Thread with Crystal Embellishment

Romantic Summer Maxi Dress in Metallic Thread with Crystal Embellishment

A Logistics Provider approached us to develop a romantic summer maxi dress around a single idea: crystal embellishment, executed in metallic thread. The capsule was destined for Austria and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• Decoration durability failed after two washes
• The previous factory could not hold consistency across sizes

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Metallic Thread was confirmed with lab dips and a hand-feel approval before grading.
3. The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
4. Crystal Embellishment was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 1,500 pieces delivered inside the 8-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a Logistics Provider launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.