Contemporary Summer Maxi Dress in Washed Linen with Covered Buttons
Source:Summer Maxi Dress /
Time:2026-09-30
Contemporary Summer Maxi Dress in Washed Linen with Covered Buttons
A University Athletic Department approached us to develop a contemporary summer maxi dress around a single idea: covered buttons, executed in washed linen. The capsule was destined for Russia and needed contemporary finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference
What we specified
| Product | Contemporary Summer Maxi Dress |
|---|---|
| Client type | A University Athletic Department |
| Market | Russia |
| Order volume | 600 pieces across 4 colourways |
| Base material | Washed Linen |
| Signature detail | Covered Buttons |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Covered Buttons was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 600 pieces delivered inside the 10-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a University Athletic Department launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
