Editorial Summer Maxi Dress in boucle with Cut-Out Detail
Source:Summer Maxi Dress /
Time:2026-09-30
Editorial Summer Maxi Dress in boucle with Cut-Out Detail
A Marketing Agency approached us to develop a editorial summer maxi dress around a single idea: cut-out detail, executed in boucle. The capsule was destined for Japan and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- Decoration durability failed after two washes
- Unit costs were too high for a boutique price point
What we specified
| Product | Editorial Summer Maxi Dress |
|---|---|
| Client type | A Marketing Agency |
| Market | Japan |
| Order volume | 900 pieces across 5 colourways |
| Base material | boucle |
| Signature detail | Cut-Out Detail |
| Size range | XS-3XL |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- boucle was confirmed with lab dips and a hand-feel approval before grading.
- The summer maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Cut-Out Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 900 pieces delivered inside the 8-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Marketing Agency launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.
Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
