Chic Tea-Length Mother Of The Bride Dresses in Merino Wool with Crystal Embellishment
Chic Tea-Length Mother Of The Bride Dresses in Merino Wool with Crystal Embellishment
An Event Management Company approached us to develop a chic tea-length mother of the bride dresses around a single idea: crystal embellishment, executed in merino wool. The capsule was destined for Norway and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes
- Fabric hand feel changed between production runs

What we specified
| Product | Chic Tea-Length Mother Of The Bride Dresses |
|---|---|
| Client type | An Event Management Company |
| Market | Norway |
| Order volume | 120 pieces across 3 colourways |
| Base material | Merino Wool |
| Signature detail | Crystal Embellishment |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The tea-length mother of the bride dresses was prototyped on the fit model, then revised twice before pre-production.
- Crystal Embellishment was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The an Event Management Company launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



