Bohemian Tea-Length Mother Of The Bride Dresses in Merino Wool with Tonal Embroidery

Bohemian Tea-Length Mother Of The Bride Dresses in Merino Wool with Tonal Embroidery

A Wholesale Distributor approached us to develop a bohemian tea-length mother of the bride dresses around a single idea: tonal embroidery, executed in merino wool. The capsule was destined for Argentina and needed bohemian finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• The previous factory could not hold consistency across sizes
• Unit costs were too high for a boutique price point
• Decoration durability failed after two washes

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
3. The tea-length mother of the bride dresses was prototyped on the fit model, then revised twice before pre-production.
4. Tonal Embroidery was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 1,500 pieces delivered inside the 10-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a Wholesale Distributor launched on schedule and reordered the same specification next season.

What we would repeat

Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?

Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.