Effortless Wedding Shawl in boucle with Open Back
Effortless Wedding Shawl in boucle with Open Back
A Nonprofit Organization approached us to develop a effortless wedding shawl around a single idea: open back, executed in boucle. The capsule was destined for Italy and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point

What we specified
| Product | Effortless Wedding Shawl |
|---|---|
| Client type | A Nonprofit Organization |
| Market | Italy |
| Order volume | 2,400 pieces across 3 colourways |
| Base material | boucle |
| Signature detail | Open Back |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- boucle was confirmed with lab dips and a hand-feel approval before grading.
- The wedding shawl was prototyped on the fit model, then revised twice before pre-production.
- Open Back was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 2,400 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Nonprofit Organization launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



