Boutique Wedding Shawl in Tulle with Chunky Chain Strap
Boutique Wedding Shawl in Tulle with Chunky Chain Strap
A Fast-Growing Startup Label approached us to develop a boutique wedding shawl around a single idea: chunky chain strap, executed in tulle. The capsule was destined for Switzerland and needed boutique finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- The previous factory could not hold consistency across sizes
- Delivery missed the collection launch window

What we specified
| Product | Boutique Wedding Shawl |
|---|---|
| Client type | A Fast-Growing Startup Label |
| Market | Switzerland |
| Order volume | 400 pieces across 5 colourways |
| Base material | Tulle |
| Signature detail | Chunky Chain Strap |
| Size range | XS-XL |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tulle was confirmed with lab dips and a hand-feel approval before grading.
- The wedding shawl was prototyped on the fit model, then revised twice before pre-production.
- Chunky Chain Strap was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Fast-Growing Startup Label launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



