Contemporary Wireless Bra in Ribbed Jersey with Chunky Chain Strap
Contemporary Wireless Bra in Ribbed Jersey with Chunky Chain Strap
A Boutique Fitness Studio approached us to develop a contemporary wireless bra around a single idea: chunky chain strap, executed in ribbed jersey. The capsule was destined for Austria and needed contemporary finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The previous factory could not hold consistency across sizes
- The sample did not match the runway reference

What we specified
| Product | Contemporary Wireless Bra |
|---|---|
| Client type | A Boutique Fitness Studio |
| Market | Austria |
| Order volume | 120 pieces across 2 colourways |
| Base material | Ribbed Jersey |
| Signature detail | Chunky Chain Strap |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Ribbed Jersey was confirmed with lab dips and a hand-feel approval before grading.
- The wireless bra was prototyped on the fit model, then revised twice before pre-production.
- Chunky Chain Strap was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Boutique Fitness Studio launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



