Case Study: Custom Elegant Wedding Dresses for a Shopify DTC Brand in Thailand
Elegant Wedding Dresses for a Shopify DTC Brand in Thailand
A Shopify DTC Brand approached us with a elegant wedding dresses requirement for Thailand. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- No reliable way to track a order once it enters production
- Long lead times that miss the selling season
- Suppliers who disappear once the deposit is paid

What we specified
| Product | Elegant Wedding Dresses |
|---|---|
| Client type | A Shopify DTC Brand |
| Market | Thailand |
| Order volume | 8,000 pieces across 6 colourways |
| Base fabric | Down-Proof Nylon |
| Decoration | Pantone Color Matching |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 5 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Down-Proof Nylon and locked shrinkage allowance before grading.
- Decoration was moved to Pantone Color Matching after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 8,000 pieces delivered inside the 5-week window.
- Unit cost held within 2.0% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.

Planning something similar?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



