Case Study: Custom Lightweight Feather Red Jacket Women for a Shopify DTC Brand in Russia

Lightweight Feather Red Jacket Women for a Shopify DTC Brand in Russia

A Shopify DTC Brand approached us with a lightweight feather red jacket women requirement for Russia. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• Minimum order quantities far above what a growing brand can absorb
• No reliable way to track a order once it enters production
• Inconsistent sizing between production runs

What we specified

How it was resolved

1. We rebuilt the tech pack around Georgette and locked shrinkage allowance before grading.
2. Decoration was moved to Screen Printing after strike-off tests showed better wash durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and size ratio specification.

Result

• 8,000 pieces delivered inside the 10-week window.
• Unit cost held within 4.5% of the original quotation.
• Return rate linked to fit or workmanship stayed under 1.0%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.

Planning something similar?

Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.