Case Study: Custom Modern Lady Macbeth Costume for a Maternity Wear Brand in Thailand
Source:Modern Lady Macbeth Costume /
Time:2026-09-18
Modern Lady Macbeth Costume for a Maternity Wear Brand in Thailand
A Maternity Wear Brand approached us with a modern lady macbeth costume requirement for Thailand. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Long lead times that miss the selling season
- Suppliers who disappear once the deposit is paid
- Inconsistent sizing between production runs
What we specified
| Product | Modern Lady Macbeth Costume |
|---|---|
| Client type | A Maternity Wear Brand |
| Market | Thailand |
| Order volume | 2,000 pieces across 3 colourways |
| Base fabric | Lace |
| Decoration | Quilting |
| Size range | XS-3XL |
| Sampling rounds | 4 |
| Delivery window | 10 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Lace and locked shrinkage allowance before grading.
- Decoration was moved to Quilting after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 2,000 pieces delivered inside the 10-week window.
- Unit cost held within 4.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 0.5%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.
Planning something similar?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.
