Case Study: Custom Modern Lady Macbeth Costume for a Shopify DTC Brand in Italy
Source:Modern Lady Macbeth Costume /
Time:2026-09-18
Modern Lady Macbeth Costume for a Shopify DTC Brand in Italy
A Shopify DTC Brand approached us with a modern lady macbeth costume requirement for Italy. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Packaging that arrives crushed and unsellable
- No reliable way to track a order once it enters production
- Suppliers who disappear once the deposit is paid
What we specified
| Product | Modern Lady Macbeth Costume |
|---|---|
| Client type | A Shopify DTC Brand |
| Market | Italy |
| Order volume | 1,200 pieces across 3 colourways |
| Base fabric | Merino Wool |
| Decoration | Applique Embroidery |
| Size range | S-4XL |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Merino Wool and locked shrinkage allowance before grading.
- Decoration was moved to Applique Embroidery after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.
Result
- 1,200 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Lock the colour standard before grading. Once a shade moves, every downstream approval has to be redone and the calendar slips.
Planning something similar?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.
