Case Study: Custom One-Shoulder Maxi Dress for a Cycling Team in Turkey
One-Shoulder Maxi Dress for a Cycling Team in Turkey
A Cycling Team approached us with a one-shoulder maxi dress requirement for Turkey. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Long lead times that miss the selling season
- Inconsistent sizing between production runs
- Packaging that arrives crushed and unsellable

What we specified
| Product | One-Shoulder Maxi Dress |
|---|---|
| Client type | A Cycling Team |
| Market | Turkey |
| Order volume | 3,000 pieces across 2 colourways |
| Base fabric | Interlock Knit |
| Decoration | Enzyme Wash |
| Size range | Custom grading |
| Sampling rounds | 4 |
| Delivery window | 10 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Interlock Knit and locked shrinkage allowance before grading.
- Decoration was moved to Enzyme Wash after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 3,000 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.

Planning something similar?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



