Case Study: Custom Pink Prom Dresses for a Marketing Agency in India

Pink Prom Dresses for a Marketing Agency in India

A Marketing Agency approached us with a pink prom dresses requirement for India. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• Suppliers who disappear once the deposit is paid
• Minimum order quantities far above what a growing brand can absorb
• Packaging that arrives crushed and unsellable

What we specified

How it was resolved

1. We rebuilt the tech pack around Moisture-Wicking Knit and locked shrinkage allowance before grading.
2. Decoration was moved to Quilting after strike-off tests showed better wash durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and size ratio specification.

Result

• 2,000 pieces delivered inside the 10-week window.
• Unit cost held within 1.5% of the original quotation.
• Return rate linked to fit or workmanship stayed under 0.5%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.

Planning something similar?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.