Case Study: Custom Tea-Length Mother Of The Bride Dresses for an Influencer-Led Brand in India

Tea-Length Mother Of The Bride Dresses for an Influencer-Led Brand in India

An Influencer-Led Brand approached us with a tea-length mother of the bride dresses requirement for India. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• Packaging that arrives crushed and unsellable
• No reliable way to track a order once it enters production
• Minimum order quantities far above what a growing brand can absorb

What we specified

How it was resolved

1. We rebuilt the tech pack around French Linen and locked shrinkage allowance before grading.
2. Decoration was moved to Sequin Work after strike-off tests showed better wash durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and size ratio specification.

Result

• 8,000 pieces delivered inside the 6-week window.
• Unit cost held within 1.5% of the original quotation.
• Return rate linked to fit or workmanship stayed under 1.0%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Fix the size ratio early. Changing the ratio after cutting starts is the single most expensive change a client can request.

Planning something similar?

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