Case Study: Custom Embroidery Beads for a Shopify DTC Brand in Morocco
Embroidery Beads for a Shopify DTC Brand in Morocco
A Shopify DTC Brand approached us with a embroidery beads requirement for Morocco. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- Inconsistent sizing between production runs
- Long lead times that miss the selling season
- No reliable way to track a order once it enters production

What we specified
| Product | Embroidery Beads |
|---|---|
| Client type | A Shopify DTC Brand |
| Market | Morocco |
| Order volume | 8,000 pieces across 2 colourways |
| Base fabric | Twill |
| Decoration | Chenille Embroidery |
| Size range | S-4XL |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Twill and locked shrinkage allowance before grading.
- Decoration was moved to Chenille Embroidery after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 8,000 pieces delivered inside the 12-week window.
- Unit cost held within 1.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 2.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not from machines.

Planning something similar?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.



