Case Study: Custom Plus Size Beach Dresses for a Shopify DTC Brand in the United Arab Emirates

Plus Size Beach Dresses for a Shopify DTC Brand in the United Arab Emirates

A Shopify DTC Brand approached us with a plus size beach dresses requirement for the United Arab Emirates. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.

The challenge

• No reliable way to track a order once it enters production
• Inconsistent sizing between production runs
• Long lead times that miss the selling season

What we specified

How it was resolved

1. We rebuilt the tech pack around Selvedge Denim and locked shrinkage allowance before grading.
2. Decoration was moved to Hangtag and Packaging after strike-off tests showed better wash durability.
3. A pre-production sample was approved and retained as the golden reference.
4. Production ran with in-line inspection and a mid-run photo report.
5. Cartons were packed to the client's own barcode and size ratio specification.

Result

• 2,000 pieces delivered inside the 6-week window.
• Unit cost held within 4.5% of the original quotation.
• Return rate linked to fit or workmanship stayed under 2.0%.
• The specification is now on file, so reorders reproduce the approved sample.

What we would repeat

Lock the colour standard before grading. Once a shade moves, every downstream approval has to be redone and the calendar slips.

Planning something similar?

Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.