Case Study: Custom Red Coat For Kids for a Cruise Line in the United Arab Emirates
Red Coat For Kids for a Cruise Line in the United Arab Emirates
A Cruise Line approached us with a red coat for kids requirement for the United Arab Emirates. The brief was specific: a defined look, a hard launch date and a unit cost that had to survive shipping and duty. This case study records what was specified, what went wrong in sampling and how the bulk order was delivered.
The challenge
- No reliable way to track a order once it enters production
- Long lead times that miss the selling season
- Unclear responsibility when a defect shows up after washing

What we specified
| Product | Red Coat For Kids |
|---|---|
| Client type | A Cruise Line |
| Market | the United Arab Emirates |
| Order volume | 3,000 pieces across 3 colourways |
| Base fabric | Oxford |
| Decoration | Embossing |
| Size range | XS-3XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
How it was resolved
- We rebuilt the tech pack around Oxford and locked shrinkage allowance before grading.
- Decoration was moved to Embossing after strike-off tests showed better wash durability.
- A pre-production sample was approved and retained as the golden reference.
- Production ran with in-line inspection and a mid-run photo report.
- Cartons were packed to the client's own barcode and size ratio specification.

Result
- 3,000 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the original quotation.
- Return rate linked to fit or workmanship stayed under 1.0%.
- The specification is now on file, so reorders reproduce the approved sample.
What we would repeat
Approve a pre-production sample from the actual bulk fabric. Proto cloth behaves differently in cutting and washing.

Planning something similar?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



