Chic Blue Necktie in Merino Wool with Delicate Pleating
Source:Blue Necktie /
Time:2026-09-29
Chic Blue Necktie in Merino Wool with Delicate Pleating
A Gym Chain approached us to develop a chic blue necktie around a single idea: delicate pleating, executed in merino wool. The capsule was destined for Turkey and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- Delivery missed the collection launch window
- Unit costs were too high for a boutique price point
What we specified
| Product | Chic Blue Necktie |
|---|---|
| Client type | A Gym Chain |
| Market | Turkey |
| Order volume | 400 pieces across 4 colourways |
| Base material | Merino Wool |
| Signature detail | Delicate Pleating |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The blue necktie was prototyped on the fit model, then revised twice before pre-production.
- Delicate Pleating was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 400 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Gym Chain launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.
