Designer Blue Necktie in Sequined Knit with Mother-of-Pearl Buttons
Designer Blue Necktie in Sequined Knit with Mother-of-Pearl Buttons
A Cycling Team approached us to develop a designer blue necktie around a single idea: mother-of-pearl buttons, executed in sequined knit. The capsule was destined for Saudi Arabia and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes

What we specified
| Product | Designer Blue Necktie |
|---|---|
| Client type | A Cycling Team |
| Market | Saudi Arabia |
| Order volume | 400 pieces across 3 colourways |
| Base material | Sequined Knit |
| Signature detail | Mother-of-Pearl Buttons |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Sequined Knit was confirmed with lab dips and a hand-feel approval before grading.
- The blue necktie was prototyped on the fit model, then revised twice before pre-production.
- Mother-of-Pearl Buttons was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 6-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Cycling Team launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



