Tailored Candid Women Jeans in Tulle with Raw-Edge Detailing
Tailored Candid Women Jeans in Tulle with Raw-Edge Detailing
An Independent Boutique Brand approached us to develop a tailored candid women jeans around a single idea: raw-edge detailing, executed in tulle. The capsule was destined for Kenya and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Delivery missed the collection launch window
- Decoration durability failed after two washes

What we specified
| Product | Tailored Candid Women Jeans |
|---|---|
| Client type | An Independent Boutique Brand |
| Market | Kenya |
| Order volume | 120 pieces across 2 colourways |
| Base material | Tulle |
| Signature detail | Raw-Edge Detailing |
| Size range | XS-3XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tulle was confirmed with lab dips and a hand-feel approval before grading.
- The candid women jeans was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The an Independent Boutique Brand launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



