Luxe Maxi Dress in Metallic Thread with Covered Buttons
Luxe Maxi Dress in Metallic Thread with Covered Buttons
A Pet Grooming Franchise approached us to develop a luxe maxi dress around a single idea: covered buttons, executed in metallic thread. The capsule was destined for Switzerland and needed luxe finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Delivery missed the collection launch window
- The sample did not match the runway reference

What we specified
| Product | Luxe Maxi Dress |
|---|---|
| Client type | A Pet Grooming Franchise |
| Market | Switzerland |
| Order volume | 400 pieces across 3 colourways |
| Base material | Metallic Thread |
| Signature detail | Covered Buttons |
| Size range | XS-XL |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Metallic Thread was confirmed with lab dips and a hand-feel approval before grading.
- The maxi dress was prototyped on the fit model, then revised twice before pre-production.
- Covered Buttons was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 8-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Pet Grooming Franchise launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



