Effortless Chunky Sneaker in boucle with Cut-Out Detail
Effortless Chunky Sneaker in boucle with Cut-Out Detail
A Maternity Wear Brand approached us to develop a effortless chunky sneaker around a single idea: cut-out detail, executed in boucle. The capsule was destined for Hong Kong and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- The previous factory could not hold consistency across sizes
- Delivery missed the collection launch window

What we specified
| Product | Effortless Chunky Sneaker |
|---|---|
| Client type | A Maternity Wear Brand |
| Market | Hong Kong |
| Order volume | 900 pieces across 4 colourways |
| Base material | boucle |
| Signature detail | Cut-Out Detail |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- boucle was confirmed with lab dips and a hand-feel approval before grading.
- The chunky sneaker was prototyped on the fit model, then revised twice before pre-production.
- Cut-Out Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Maternity Wear Brand launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



