Effortless Cotton Shirt in Tulle with Delicate Pleating
Effortless Cotton Shirt in Tulle with Delicate Pleating
A Private Clinic approached us to develop a effortless cotton shirt around a single idea: delicate pleating, executed in tulle. The capsule was destined for Saudi Arabia and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Decoration durability failed after two washes
- The sample did not match the runway reference

What we specified
| Product | Effortless Cotton Shirt |
|---|---|
| Client type | A Private Clinic |
| Market | Saudi Arabia |
| Order volume | 900 pieces across 4 colourways |
| Base material | Tulle |
| Signature detail | Delicate Pleating |
| Size range | XS-XL |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tulle was confirmed with lab dips and a hand-feel approval before grading.
- The cotton shirt was prototyped on the fit model, then revised twice before pre-production.
- Delicate Pleating was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 6-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Private Clinic launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



