Avant-Garde Convertible Bra in Washed Linen with Delicate Pleating
Avant-Garde Convertible Bra in Washed Linen with Delicate Pleating
A Wholesale Distributor approached us to develop a avant-garde convertible bra around a single idea: delicate pleating, executed in washed linen. The capsule was destined for Indonesia and needed avant-garde finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point

What we specified
| Product | Avant-Garde Convertible Bra |
|---|---|
| Client type | A Wholesale Distributor |
| Market | Indonesia |
| Order volume | 400 pieces across 3 colourways |
| Base material | Washed Linen |
| Signature detail | Delicate Pleating |
| Size range | XS-XL |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The convertible bra was prototyped on the fit model, then revised twice before pre-production.
- Delicate Pleating was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 400 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Wholesale Distributor launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



