Editorial Cycling Jersey in Organic Denim with Raw-Edge Detailing
Editorial Cycling Jersey in Organic Denim with Raw-Edge Detailing
A Restaurant Chain approached us to develop a editorial cycling jersey around a single idea: raw-edge detailing, executed in organic denim. The capsule was destined for Chile and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- Delivery missed the collection launch window
- The sample did not match the runway reference

What we specified
| Product | Editorial Cycling Jersey |
|---|---|
| Client type | A Restaurant Chain |
| Market | Chile |
| Order volume | 900 pieces across 4 colourways |
| Base material | Organic Denim |
| Signature detail | Raw-Edge Detailing |
| Size range | Custom grading |
| Sampling rounds | 4 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Organic Denim was confirmed with lab dips and a hand-feel approval before grading.
- The cycling jersey was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 900 pieces delivered inside the 10-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Restaurant Chain launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



