Chic Cycling Jersey in Tencel with Chunky Chain Strap
Chic Cycling Jersey in Tencel with Chunky Chain Strap
An Independent Boutique Brand approached us to develop a chic cycling jersey around a single idea: chunky chain strap, executed in tencel. The capsule was destined for Thailand and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes
- Fabric hand feel changed between production runs

What we specified
| Product | Chic Cycling Jersey |
|---|---|
| Client type | An Independent Boutique Brand |
| Market | Thailand |
| Order volume | 600 pieces across 4 colourways |
| Base material | Tencel |
| Signature detail | Chunky Chain Strap |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The cycling jersey was prototyped on the fit model, then revised twice before pre-production.
- Chunky Chain Strap was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 8-week window.
- Unit cost held within 2.0% of the approved quotation.
- The an Independent Boutique Brand launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



