Tailored Cycling Jersey in Organic Denim with Raw-Edge Detailing
Source:Cycling Jersey /
Time:2026-09-30
Tailored Cycling Jersey in Organic Denim with Raw-Edge Detailing
A Film Production House approached us to develop a tailored cycling jersey around a single idea: raw-edge detailing, executed in organic denim. The capsule was destined for the Netherlands and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- Decoration durability failed after two washes
What we specified
| Product | Tailored Cycling Jersey |
|---|---|
| Client type | A Film Production House |
| Market | the Netherlands |
| Order volume | 400 pieces across 4 colourways |
| Base material | Organic Denim |
| Signature detail | Raw-Edge Detailing |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Organic Denim was confirmed with lab dips and a hand-feel approval before grading.
- The cycling jersey was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 400 pieces delivered inside the 6-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Film Production House launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.
Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
