Contemporary Cycling Jersey in Organic Denim with Fringe Trim
Contemporary Cycling Jersey in Organic Denim with Fringe Trim
A Hospital Group approached us to develop a contemporary cycling jersey around a single idea: fringe trim, executed in organic denim. The capsule was destined for the Netherlands and needed contemporary finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The sample did not match the runway reference
- Fabric hand feel changed between production runs
- Decoration durability failed after two washes

What we specified
| Product | Contemporary Cycling Jersey |
|---|---|
| Client type | A Hospital Group |
| Market | the Netherlands |
| Order volume | 240 pieces across 2 colourways |
| Base material | Organic Denim |
| Signature detail | Fringe Trim |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Organic Denim was confirmed with lab dips and a hand-feel approval before grading.
- The cycling jersey was prototyped on the fit model, then revised twice before pre-production.
- Fringe Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Hospital Group launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
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