Designer Cycling Jersey in Merino Wool with Raw-Edge Detailing
Designer Cycling Jersey in Merino Wool with Raw-Edge Detailing
A Restaurant Chain approached us to develop a designer cycling jersey around a single idea: raw-edge detailing, executed in merino wool. The capsule was destined for Denmark and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs

What we specified
| Product | Designer Cycling Jersey |
|---|---|
| Client type | A Restaurant Chain |
| Market | Denmark |
| Order volume | 120 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | Raw-Edge Detailing |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The cycling jersey was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 12-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Restaurant Chain launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



