Contemporary Denim Jacket Style in Ribbed Jersey with Tonal Embroidery

Contemporary Denim Jacket Style in Ribbed Jersey with Tonal Embroidery

A Coffee Roaster Chain approached us to develop a contemporary denim jacket style around a single idea: tonal embroidery, executed in ribbed jersey. The capsule was destined for Ireland and needed contemporary finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• Decoration durability failed after two washes
• Fabric hand feel changed between production runs

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Ribbed Jersey was confirmed with lab dips and a hand-feel approval before grading.
3. The denim jacket style was prototyped on the fit model, then revised twice before pre-production.
4. Tonal Embroidery was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 600 pieces delivered inside the 8-week window.
• Unit cost held within 2.0% of the approved quotation.
• The a Coffee Roaster Chain launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.