Effortless Designer Mother Of The Bride Dresses in Tencel with Asymmetric Closure

Effortless Designer Mother Of The Bride Dresses in Tencel with Asymmetric Closure

A Maternity Wear Brand approached us to develop a effortless designer mother of the bride dresses around a single idea: asymmetric closure, executed in tencel. The capsule was destined for Colombia and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Delivery missed the collection launch window
• Fabric hand feel changed between production runs
• The sample did not match the runway reference

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Tencel was confirmed with lab dips and a hand-feel approval before grading.
3. The designer mother of the bride dresses was prototyped on the fit model, then revised twice before pre-production.
4. Asymmetric Closure was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 600 pieces delivered inside the 8-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a Maternity Wear Brand launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.