Designer Embroidered Girls Denim in Tencel with Raw-Edge Detailing
Source:Embroidered Girls Denim /
Time:2026-09-30
Designer Embroidered Girls Denim in Tencel with Raw-Edge Detailing
An Independent Fashion Designer approached us to develop a designer embroidered girls denim around a single idea: raw-edge detailing, executed in tencel. The capsule was destined for Malaysia and needed designer finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Fabric hand feel changed between production runs
- The sample did not match the runway reference
What we specified
| Product | Designer Embroidered Girls Denim |
|---|---|
| Client type | An Independent Fashion Designer |
| Market | Malaysia |
| Order volume | 600 pieces across 3 colourways |
| Base material | Tencel |
| Signature detail | Raw-Edge Detailing |
| Size range | 0-14 |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The embroidered girls denim was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 600 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The an Independent Fashion Designer launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.
Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
