Avant-Garde Embroidered Girls Denim in Mohair with Mother-of-Pearl Buttons

Avant-Garde Embroidered Girls Denim in Mohair with Mother-of-Pearl Buttons

A Streetwear Collective approached us to develop a avant-garde embroidered girls denim around a single idea: mother-of-pearl buttons, executed in mohair. The capsule was destined for Spain and needed avant-garde finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• Decoration durability failed after two washes
• Fabric hand feel changed between production runs

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Mohair was confirmed with lab dips and a hand-feel approval before grading.
3. The embroidered girls denim was prototyped on the fit model, then revised twice before pre-production.
4. Mother-of-Pearl Buttons was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 2,400 pieces delivered inside the 10-week window.
• Unit cost held within 1.5% of the approved quotation.
• The a Streetwear Collective launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.