Modern Embroidered Girls Denim in Crochet with Crystal Embellishment
Modern Embroidered Girls Denim in Crochet with Crystal Embellishment
A Wholesale Distributor approached us to develop a modern embroidered girls denim around a single idea: crystal embellishment, executed in crochet. The capsule was destined for Mexico and needed modern finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- Fabric hand feel changed between production runs

What we specified
| Product | Modern Embroidered Girls Denim |
|---|---|
| Client type | A Wholesale Distributor |
| Market | Mexico |
| Order volume | 1,500 pieces across 4 colourways |
| Base material | Crochet |
| Signature detail | Crystal Embellishment |
| Size range | Custom grading |
| Sampling rounds | 4 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Crochet was confirmed with lab dips and a hand-feel approval before grading.
- The embroidered girls denim was prototyped on the fit model, then revised twice before pre-production.
- Crystal Embellishment was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 8-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Wholesale Distributor launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



