Statement Embroidered Girls Denim in Washed Linen with Asymmetric Closure

Statement Embroidered Girls Denim in Washed Linen with Asymmetric Closure

An Independent Boutique Brand approached us to develop a statement embroidered girls denim around a single idea: asymmetric closure, executed in washed linen. The capsule was destined for Indonesia and needed statement finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Delivery missed the collection launch window
• The previous factory could not hold consistency across sizes
• Unit costs were too high for a boutique price point

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
3. The embroidered girls denim was prototyped on the fit model, then revised twice before pre-production.
4. Asymmetric Closure was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 240 pieces delivered inside the 10-week window.
• Unit cost held within 1.5% of the approved quotation.
• The an Independent Boutique Brand launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.