Effortless Trench Coat in Merino Wool with Cut-Out Detail
Effortless Trench Coat in Merino Wool with Cut-Out Detail
A Private Clinic approached us to develop a effortless trench coat around a single idea: cut-out detail, executed in merino wool. The capsule was destined for the United Kingdom and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- The previous factory could not hold consistency across sizes
- Fabric hand feel changed between production runs

What we specified
| Product | Effortless Trench Coat |
|---|---|
| Client type | A Private Clinic |
| Market | the United Kingdom |
| Order volume | 600 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Cut-Out Detail |
| Size range | XS-3XL |
| Sampling rounds | 3 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | OEKO-TEX Standard 100 |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The trench coat was prototyped on the fit model, then revised twice before pre-production.
- Cut-Out Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Private Clinic launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



