Runway-Inspired Straight-Leg Jean in Merino Wool with Contrast Topstitching
Runway-Inspired Straight-Leg Jean in Merino Wool with Contrast Topstitching
A Coffee Roaster Chain approached us to develop a runway-inspired straight-leg jean around a single idea: contrast topstitching, executed in merino wool. The capsule was destined for Israel and needed runway-inspired finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- The sample did not match the runway reference
- Unit costs were too high for a boutique price point

What we specified
| Product | Runway-Inspired Straight-Leg Jean |
|---|---|
| Client type | A Coffee Roaster Chain |
| Market | Israel |
| Order volume | 120 pieces across 4 colourways |
| Base material | Merino Wool |
| Signature detail | Contrast Topstitching |
| Size range | Custom grading |
| Sampling rounds | 3 |
| Delivery window | 8 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The straight-leg jean was prototyped on the fit model, then revised twice before pre-production.
- Contrast Topstitching was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 8-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Coffee Roaster Chain launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



