Effortless Wrap Dress in Merino Wool with Fringe Trim
Effortless Wrap Dress in Merino Wool with Fringe Trim
A Pet Grooming Franchise approached us to develop a effortless wrap dress around a single idea: fringe trim, executed in merino wool. The capsule was destined for Sweden and needed effortless finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Fabric hand feel changed between production runs
- Unit costs were too high for a boutique price point
- The previous factory could not hold consistency across sizes

What we specified
| Product | Effortless Wrap Dress |
|---|---|
| Client type | A Pet Grooming Franchise |
| Market | Sweden |
| Order volume | 120 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Fringe Trim |
| Size range | XS-3XL |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The wrap dress was prototyped on the fit model, then revised twice before pre-production.
- Fringe Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 120 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Pet Grooming Franchise launched on schedule and reordered the same specification next season.
What we would repeat
Keep one process owner on both sides. Most delays come from hand-offs, not machines.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



