Tailored Midi Dress in Washed Linen with Waist Tie Belt
Tailored Midi Dress in Washed Linen with Waist Tie Belt
A Cruise Line approached us to develop a tailored midi dress around a single idea: waist tie belt, executed in washed linen. The capsule was destined for Kenya and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- The previous factory could not hold consistency across sizes
- Decoration durability failed after two washes
- The sample did not match the runway reference

What we specified
| Product | Tailored Midi Dress |
|---|---|
| Client type | A Cruise Line |
| Market | Kenya |
| Order volume | 1,500 pieces across 2 colourways |
| Base material | Washed Linen |
| Signature detail | Waist Tie Belt |
| Size range | XS-XL |
| Sampling rounds | 3 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Washed Linen was confirmed with lab dips and a hand-feel approval before grading.
- The midi dress was prototyped on the fit model, then revised twice before pre-production.
- Waist Tie Belt was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 6-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Cruise Line launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.



