Chic Chunky Sneaker in Tencel with Chunky Chain Strap
Chic Chunky Sneaker in Tencel with Chunky Chain Strap
A Kidswear Subscription Box approached us to develop a chic chunky sneaker around a single idea: chunky chain strap, executed in tencel. The capsule was destined for Kenya and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs
- Unit costs were too high for a boutique price point

What we specified
| Product | Chic Chunky Sneaker |
|---|---|
| Client type | A Kidswear Subscription Box |
| Market | Kenya |
| Order volume | 240 pieces across 3 colourways |
| Base material | Tencel |
| Signature detail | Chunky Chain Strap |
| Size range | XS-XL |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Tencel was confirmed with lab dips and a hand-feel approval before grading.
- The chunky sneaker was prototyped on the fit model, then revised twice before pre-production.
- Chunky Chain Strap was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 10-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Kidswear Subscription Box launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Share a reference photo or a sample garment and we will reverse-engineer the specification for your own label.



