Minimalist Swimwear Set in Merino Wool with Fringe Trim
Minimalist Swimwear Set in Merino Wool with Fringe Trim
A Marketing Agency approached us to develop a minimalist swimwear set around a single idea: fringe trim, executed in merino wool. The capsule was destined for the United States and needed minimalist finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- The previous factory could not hold consistency across sizes

What we specified
| Product | Minimalist Swimwear Set |
|---|---|
| Client type | A Marketing Agency |
| Market | the United States |
| Order volume | 240 pieces across 5 colourways |
| Base material | Merino Wool |
| Signature detail | Fringe Trim |
| Size range | 0-14 |
| Sampling rounds | 4 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The swimwear set was prototyped on the fit model, then revised twice before pre-production.
- Fringe Trim was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 240 pieces delivered inside the 12-week window.
- Unit cost held within 3.0% of the approved quotation.
- The a Marketing Agency launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



