Chic Midi Dress in Genuine Leather with Cut-Out Detail
Chic Midi Dress in Genuine Leather with Cut-Out Detail
A Promotional Products Company approached us to develop a chic midi dress around a single idea: cut-out detail, executed in genuine leather. The capsule was destined for the United Kingdom and needed chic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- Decoration durability failed after two washes
- The sample did not match the runway reference

What we specified
| Product | Chic Midi Dress |
|---|---|
| Client type | A Promotional Products Company |
| Market | the United Kingdom |
| Order volume | 1,500 pieces across 2 colourways |
| Base material | Genuine Leather |
| Signature detail | Cut-Out Detail |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Genuine Leather was confirmed with lab dips and a hand-feel approval before grading.
- The midi dress was prototyped on the fit model, then revised twice before pre-production.
- Cut-Out Detail was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Promotional Products Company launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Send us your tech pack or even a rough sketch — we will come back with fabric options, a costed sample plan and a realistic production calendar.



