Avant-Garde Grey Beanie in Merino Wool with Lace Inset
Avant-Garde Grey Beanie in Merino Wool with Lace Inset
A Marketing Agency approached us to develop a avant-garde grey beanie around a single idea: lace inset, executed in merino wool. The capsule was destined for Malaysia and needed avant-garde finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- The previous factory could not hold consistency across sizes
- Unit costs were too high for a boutique price point

What we specified
| Product | Avant-Garde Grey Beanie |
|---|---|
| Client type | A Marketing Agency |
| Market | Malaysia |
| Order volume | 600 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | Lace Inset |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | WRAP |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The grey beanie was prototyped on the fit model, then revised twice before pre-production.
- Lace Inset was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 600 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Marketing Agency launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



