Editorial Grey Beanie in Velvet with High-Low Hem
Source:Grey Beanie /
Time:2026-09-30
Editorial Grey Beanie in Velvet with High-Low Hem
A Cruise Line approached us to develop a editorial grey beanie around a single idea: high-low hem, executed in velvet. The capsule was destined for Qatar and needed editorial finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Unit costs were too high for a boutique price point
- The sample did not match the runway reference
- Decoration durability failed after two washes
What we specified
| Product | Editorial Grey Beanie |
|---|---|
| Client type | A Cruise Line |
| Market | Qatar |
| Order volume | 120 pieces across 4 colourways |
| Base material | Velvet |
| Signature detail | High-Low Hem |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Velvet was confirmed with lab dips and a hand-feel approval before grading.
- The grey beanie was prototyped on the fit model, then revised twice before pre-production.
- High-Low Hem was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.
Result
- 120 pieces delivered inside the 10-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Cruise Line launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.
Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.
