Avant-Garde Jeans Sports Jacket in Mohair with Tonal Embroidery
Avant-Garde Jeans Sports Jacket in Mohair with Tonal Embroidery
A Construction Firm approached us to develop a avant-garde jeans sports jacket around a single idea: tonal embroidery, executed in mohair. The capsule was destined for Qatar and needed avant-garde finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Fabric hand feel changed between production runs
- Decoration durability failed after two washes

What we specified
| Product | Avant-Garde Jeans Sports Jacket |
|---|---|
| Client type | A Construction Firm |
| Market | Qatar |
| Order volume | 1,500 pieces across 4 colourways |
| Base material | Mohair |
| Signature detail | Tonal Embroidery |
| Size range | Custom grading |
| Sampling rounds | 2 |
| Delivery window | 12 weeks from PO to ex-factory |
| Compliance | GOTS |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Mohair was confirmed with lab dips and a hand-feel approval before grading.
- The jeans sports jacket was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 12-week window.
- Unit cost held within 2.0% of the approved quotation.
- The a Construction Firm launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.



