Boutique Layering Sleeveless Shell Blouse in Mohair with Raw-Edge Detailing

Boutique Layering Sleeveless Shell Blouse in Mohair with Raw-Edge Detailing

An Airline Catering Team approached us to develop a boutique layering sleeveless shell blouse around a single idea: raw-edge detailing, executed in mohair. The capsule was destined for Brazil and needed boutique finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.

The challenge

• Unit costs were too high for a boutique price point
• Decoration durability failed after two washes
• Delivery missed the collection launch window

What we specified

How it was built

1. Reference garments and moodboards were translated into a measurement spec, not just photos.
2. Mohair was confirmed with lab dips and a hand-feel approval before grading.
3. The layering sleeveless shell blouse was prototyped on the fit model, then revised twice before pre-production.
4. Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
5. Bulk ran with in-line inspection; a photo report was shared before shipment.

Result

• 600 pieces delivered inside the 6-week window.
• Unit cost held within 3.0% of the approved quotation.
• The an Airline Catering Team launched on schedule and reordered the same specification next season.

What we would repeat

Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?

Tell us the quantity, target price and delivery window, and we will build a customisation programme around those three numbers.