Tailored Knitting Baby Socks in Merino Wool with Tonal Embroidery
Tailored Knitting Baby Socks in Merino Wool with Tonal Embroidery
A Brewery and Taproom approached us to develop a tailored knitting baby socks around a single idea: tonal embroidery, executed in merino wool. The capsule was destined for Belgium and needed tailored finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Delivery missed the collection launch window
- Unit costs were too high for a boutique price point
- Fabric hand feel changed between production runs

What we specified
| Product | Tailored Knitting Baby Socks |
|---|---|
| Client type | A Brewery and Taproom |
| Market | Belgium |
| Order volume | 1,500 pieces across 2 colourways |
| Base material | Merino Wool |
| Signature detail | Tonal Embroidery |
| Size range | Custom grading |
| Sampling rounds | 4 |
| Delivery window | 6 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Merino Wool was confirmed with lab dips and a hand-feel approval before grading.
- The knitting baby socks was prototyped on the fit model, then revised twice before pre-production.
- Tonal Embroidery was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 6-week window.
- Unit cost held within 1.5% of the approved quotation.
- The a Brewery and Taproom launched on schedule and reordered the same specification next season.
What we would repeat
Approve the hand feel on the actual bulk fabric — proto cloth always behaves differently.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



