Romantic Long Sleeve Prom Dresses in Silk with Raw-Edge Detailing
Romantic Long Sleeve Prom Dresses in Silk with Raw-Edge Detailing
An Airline Catering Team approached us to develop a romantic long sleeve prom dresses around a single idea: raw-edge detailing, executed in silk. The capsule was destined for Chile and needed romantic finishing that reads designer on the rail while staying repeatable in bulk. This case study records the brief, the specification and the delivery.
The challenge
- Decoration durability failed after two washes
- Delivery missed the collection launch window
- Unit costs were too high for a boutique price point

What we specified
| Product | Romantic Long Sleeve Prom Dresses |
|---|---|
| Client type | An Airline Catering Team |
| Market | Chile |
| Order volume | 1,500 pieces across 2 colourways |
| Base material | Silk |
| Signature detail | Raw-Edge Detailing |
| Size range | 0-14 |
| Sampling rounds | 3 |
| Delivery window | 10 weeks from PO to ex-factory |
| Compliance | BSCI |
How it was built
- Reference garments and moodboards were translated into a measurement spec, not just photos.
- Silk was confirmed with lab dips and a hand-feel approval before grading.
- The long sleeve prom dresses was prototyped on the fit model, then revised twice before pre-production.
- Raw-Edge Detailing was applied in a controlled process to keep every piece consistent.
- Bulk ran with in-line inspection; a photo report was shared before shipment.

Result
- 1,500 pieces delivered inside the 10-week window.
- Unit cost held within 3.0% of the approved quotation.
- The an Airline Catering Team launched on schedule and reordered the same specification next season.
What we would repeat
Lock the colour standard before grading; every downstream approval depends on it.

Planning a similar capsule?
Book a 20-minute call with our merchandising team and get a written quotation within 48 hours.



